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Tuesday, January 5, 2010

Willis Tower?

Did you know Sears Tower in Chicago is now named Willis Tower? I didn't. The tower got renamed last summer after Willis Group Holdings, a London-based insurance broker, got the naming rights.

Here's what the spokesman for the group said in March 2009:

It’s a tremendous boost for the Willis brand in North America. ...We’re especially well known in the U.K., but we’re relatively unknown in North America. We really feel this will make us a household name in the U.S.

I don't think so.

And I'd be remiss if I didn't say it: What'chu talkin' 'bout, Willis?

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