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Saturday, May 29, 2010

David Phillips

In 1999, UC-Davis civil engineer David Phillips was grocery shopping when he noticed something peculiar. Healthy Choice Foods was offering frequent-flyer miles to customers who bought its products. But a 25-cent pudding would bring 100 miles — the reward was worth more than the product itself.

And the rest is history. Read the Snopes article.

This reminds me of Michael Scott's Golden Ticket offer on The Office.

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